Pure Fishing™ Reels In WildernessPros™ In Latest Partnership Catch
World's Largest Fishing Tackle Company Nets Leading Outdoor Adventure Portal In Industry-Wide Initiative
Spirit Lake, Iowa, July 1, 2002 — Pure Fishing™—the world's largest fishing tackle company—and WildernessPros™—a leading Guide & Outfitter Network—today unveiled an extensive new partnership program designed to provide outdoor fishing enthusiasts with all of the resources they need to maximize their next fishing adventure.
One of the key elements of the program is the full integration of WildernessPros' new patent-pending Multiple Option Search Technology—or "M.O.S.T.™ System"—into the existing Pure Fishing customer websites. Now, in addition to being able to streamline the often cumbersome and sometimes costly process of finding and contacting multiple outfitters, guides, charters and lodges who match their particular interests, fishing enthusiasts worldwide can now shop for all of the fishing gear and accessories at the same time that they search out their next adventure.
"Pure Fishing is proud to be able to provide our many loyal customers with access to a cutting-edge resource like the M.O.S.T.™ System," said Pure Fishing's Vice President of U.S. Marketing, Ron Kleigl. "The less time they spend on the Internet researching their fishing trip, the more time they'll have on the water landing that prized catch."
As an added bonus, current WildernessPros customers who actively book fishing trips through the countless outdoor adventure partners included on the M.O.S.T. System will also have the opportunity to learn more about and receive special offers on the portfolio of leading tackle brands including Abu Garcia®, Berkley®, Fenwick®, Johnson™, Mitchell®, Red Wolf™ and Spider Gear™ products to any customers.
"We couldn't be more pleased to be the newest member of the Pure Fishing family," added Dave Jeffries, Chairman of WildernessPros. "This is the first of many more exciting initiatives we have planned with Pure Fishing for our customers."
About Pure Fishing™
At Pure Fishing, our mission is to build the world's best fishing tackle company. To achieve this goal, we are committed to delivering quality fishing products that are well designed and perform beyond expectation. We also strive to be the leading innovator in our sport, using research and new technology to improve fishing tackle performance and effectiveness. And finally, we're dedicated to the future of fishing, including the responsible stewardship of the fishing resource and the enhancement of the productivity of the world's fishable waters.
To us, fishing is much more than just a business; it's a passion we share. It's about nature and the outdoors, the water, the excitement and the good times in the company of family and friends. Through our portfolio of leading tackle brands including Abu Garcia ®, Berkley®, Fenwick®, Johnson™, Mitchell®, Red Wolf™ and Spider Gear™ products, Pure Fishing is dedicated to helping anglers everywhere have more fun catching more fish!
Headquartered in Spirit Lake, Iowa, U.S.A., Pure Fishing is the world's largest fishing tackle company. Our global manufacturing, sales and marketing organization includes over 1,400 dedicated coworkers and fifteen regional operating centers worldwide. For more information on Pure Fishing or any of our portfolio of leading tackle brands visit www.purefishing.com.
About WildernessPros™
WildernessPros is a full service technology based marketing solution provider that was founded out of the need for the reestablishment of the long and storied traditions of the Great Outdoors! We have been built to serve all types of people…from the outdoor professional to the outdoor novice, and from the largest product manufacturers to the smallest non-profit outdoor associations. The WildernessPros Guide & Outfitter Network (with our new, patent pending M.O.S.T.™ - Multiple Option Search Technology System) is the newest and most comprehensive resource for finding, contacting and receiving complete information from professional guides, outfitters, lodges and charters. All our services are designed to save would-be adventurers time and money when searching out their desired destination and/or activity while providing our partners with maximum exposure. WildernessPros feels that if the traditions of the great outdoors are to be preserved for future generations there must first be free and easy access to those outdoor professionals who live the life and thus can educate and inform many who otherwise may not have the exposure to all things natural!
WildernessPros is located at 9650 Strickland Road, Suite 103 in Raleigh, North Carolina. We can be reached by telephone at (919) 847-8336 (919) 847-1534, or please visit or website at www.wildernesspros.com. We also welcome all suggestions as to how we may better serve you! Please send an e-mail message to info@WildernessPros.com