Mossy Oak® and WildernessPros™ Guide Outfitters to More Business Opportunities
Patent Pending Outfitter Search System Takes Aim at Saving Consumers Time and Money
WEST POINT, Miss. (February 01, 2004) — Mossy Oak®, the industry leader in camouflage design and Biologic® brand wildlife enhancing products, proudly announced the 2003 results of its guide & outfitter search system. Generated from the Mossy Oak® website, the patent pending search system has provided over $402,000 in direct, qualified leads to the outdoors community. This single point of contact system, at the visitor's request, translates their hunt desires into a custom e-mail format, which is automatically broadcast to all the outfitters that were displayed in the original search results. This system alleviates the need for costly long distance phone calls or the replication of e-mails by consumers, providing a one-step process that makes sure that the most complete information about a prospective trip or adventure is being obtained.
"We've been very pleased with the response we've gotten to our search system from hunters and outfitters alike," said Lannie Wallace, National Brand Manager of Mossy Oak. "Our guide & outfitter search allows interested hunters to get accurate information from numerous outdoors service providers without having to incur the costs typically associated with the process. From the outfitters perspective, they receive the automatic e-mails which are branded from our website, so they know that the system is working for them. It's all about simplicity… because the less time spent on the computer or on the phone researching a trip, the more time can be spent in the field enjoying God's great outdoors", added Wallace.
The Mossy Oak® guide & outfitter search system was developed in partnership with WildernessPros, Inc., a Raleigh, NC based outdoors marketing firm. "We're very excited with the 2003 results," said Dave Jeffries, President of WildernessPros. "Our whole focus has been to put something in place that will save consumers time and money while providing outfitters with legitimate lead opportunities and a means by which to track how their advertising dollars are working for them. The results of this first year are well beyond our initial expectations. Moreover, we don't know of any other outdoors product manufacturer that can boast of helping the small business owners within the outfitting community via $402,000 in direct leads…that's really quite outstanding."
For more information about the Mossy Oak Guide and Outfitter Search please go online and visit www.mossyoak.com and click the "Guide & Outfitter Search" button on the homepage.
About Mossy Oak®
Mossy Oak Brand Camo, (www.mossyoak.com), is headquartered in West Point, MS. Established in 1986, Mossy Oak Brand Camo specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Mossy Oak is a Haas Outdoors, Inc. company. Founded in 1986 and headquartered in West Point, MS, Haas Outdoors, Inc., is the outdoor industry leader in modern camouflage design, international licensing, and marketing. Haas Outdoors, Inc. markets its services and products under widely recognized brands, including: Mossy Oak Brand Camo, Trebark, BioLogic, Mossy Oak Productions, and Mossy Oak Properties.
About WildernessPros™
WildernessPros, Inc. is headquartered in Raleigh, NC. Established in 2001, WildernessPros has grown its patent pending M.O.S.T.™ (Multiple Option Search Technology) search system so that today it is the recognized search of choice for both product manufacturers and outdoors enthusiasts alike. It is provided to the top outdoor related websites throughout North America via WildernessPros' selective partnership program. With its best-of-brand partnerships and the technology it employs, WildernessPros has become the benchmark for search and contact systems within the outdoors community. For more information about WildernessPros, Inc. please go online and visit www.wildernesspros.com or contact at media@wildernesspros.com.