WildernessPros Marketing is uniquely positioned to assist State and Federal agencies in developing strategic messages that will set their destinations apart from the competition. Again, this is achieved through the not-so-simple task of crafting emotionally charged campaigns focused on mental connections created between prospective tourists and specific destinations.
Your State advertises beautiful scenery, points of historical interest, and wonderful natural attractions such as rolling hills, grand mountain views, or pristine beaches where the worries of everyday life melt away with the tide.
set your destinations apart from the rest
…Sounds great! Sign me up!
That's the response you want… Unfortunately, chances are that it won't happen like that, because the states sharing your borders are marketing the same types of attractions in the same manner.
So, the question begs, what is going to bring people from surrounding states (your greatest immediate source of revenue) to yours if everyone around you is chanting the same marketing mantra about similar attractions? You can't modify your attractions, so you're going to have to modify the focus of your message…
…And if that idea hasn't been proposed to you in this day and time, then you've been dealing with the wrong marketing group.