Syn•ap•tic Mar•ke•ting
- (sî-nàp' tîk mär' k-tîng) noun.
- The understanding that your customer is ultimately equipped to envision and take action on carefully crafted messages that stimulate the 10,000 billion* synapses in his brain. By getting your customer to visualize the action that you want him to take in his mind, you greatly increase the chances that his body will follow.
- (*By comparison the average human has only 100 million sensory receptors with which to experience the physical world.)
As noted in the definition above, it's necessary for your customer to first experience the action you want him to take on a mental level before his body will follow suit in the physical world.
thought becomes action
Ask yourself: “when have I ever made a purchase that I haven't thought about first?” I would suggest that your honest answer would be: never! Why then would it be any different with your clients? It isn't!
Give them a thought worth thinking! Present them with the “right” message: a vision that evokes enough emotion to compel them to take action! To craft this type of message, the answers to the following questions are among the factors that must be considered:
- What's your unique selling proposition?
- Does your message match up with how the customer views himself?
- Is your message presented in such a way that his mind won't discount it?
- Do you substantiate what you're telling him with facts and proof?
- Does your message relate to what he already knows and feels to be true?
This is just a quick overview of Synaptic Marketing; it spans across all mediums and into all product categories. By crafting the right message and delivering it in the right way, you'll be creating emotionally attached customers for the future.